Freshfoco combined with the Australian Association of Meat and Cattle (MLA) to launch a high-quality Chilled beef product line, at Aeon Tan Phu. This is one of the activities to bring cool beef to more consumers in the near future.
How is chilled beef?
Chilled meat is produced according to the slaughter process and applies cooling technology based on international food safety standards, helping each piece of meat to keep its freshness throughout the long journey of transnational transportation.
Chilled meat products at Freshfoco are always preserved at a temperature of 0-4 to ensure the freshness and nutrients when reaching customers. The benefit of buying chilled meat is that it can be used immediately without having to defrost.
What is the popularity of the Vietnamese market for Chilled meat products?
The growing market demand for the Chilled beef line In recent years, the Australian Cattle and Cattle Association has implemented a technical consulting project as well as coordinated with importers in the southern region, typically Freshfoco, which is a reputable and specialized importer. Supply Australian beef.
The project aims to provide knowledge and research and analysis of the needs of Vietnamese consumers in particular to help retail businesses develop quality products and suitable prices. After cooperation and coordination, the beef product line of cereal and pork belly and beef shoulder meat is selected as a product line that can be applied in many different processing methods such as steak, BBQ, hot pot or stir-fry.
How to approach Chilled beef market in the South?
Currently, Freshfoco is developing attractive programs such as organizing extremely attractive gratitude events at large supermarket chains in the South such as Aeon, Lotte, Emart, … so that customers gradually get used to Chilled beef.
In addition, in collaboration with the Australian Animal Meat and Cattle Association, invite the chef to directly prepare dishes from chilled beef for customers to experience directly with the product. The event attracts customers to try and buy and enjoy.
It is expected that in the near future, Freshfoco deploys a new technology MAP for Chilled beef with trays to help control the environment in the tray to maintain quality and preserve fresh meat for up to 5 days.
